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Care Advice Service

The  Paying for Care Plans website is brought to you by the Care Advice Service.


Our aim is to help you request free quotes for Care Plans (Care Fees Annuities). Such plans cannot be bought 'off the shelf'. If a Care Plan is right for you we can help you plan how best to utilise it within your care funding.


The Care Advice Service is a trading style of Big River Ltd, an independent financial advice firm that specialises in providing financial advice to those moving into care and their families.​

We work throughout England and Wales from our offices in Worthing, West Sussex and Norwich, Norfolk.

Our company is an appointed adviser to a range of organisations, including West Sussex County Council through its Carewise scheme in association with Age UK West Sussex.  A number of charitable groups, care providers and solicitors practices also refer to our services. In addition we are one of the few financial advice companies to be accredited under the Trading Standards ‘Buy With Confidence’ scheme.


As part of the firm’s commitment to offering the best possible advice, our advisers have completed the Later Life Adviser Accreditation which is a nationally recognised accreditation programme for advisers specialising in the later life arena and is endorsed by the Financial Skills Partnership.


We are also supporters and members of the Society of Later Life Advisers (SOLLA).  This ‘not for profit’ organisation aims to ensure that consumers are better informed about the financial issues of later life by promoting awareness, raising standards and improving professionalism.


As an independent firm Big River Ltd has no links or ties to any insurance, investment company or bank.  We are an advice led, fee based practice, which means we are able to give our clients unbiased and objective advice in a cost effective way.

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